Sea Harvest ranks number seven in the Top 39 Ask Africa Icon Brands awards

4 August 2016

Sea Harvest being awarded the seventh top brand at the Ask Africa Icon Brands awards. Pictured above from left to right is Maria Petousis (TGI Director at Ask Afrika), Jared Patel (Marketing Manager, Sea Harvest), Andrea Rademeyer (CEO and Founder Ask Afrika) and Sarina de Beer (MD, Ask Afrika). “We are excited and honoured to receive this award; it is a fantastic achievement for the brand and signifies the reach and loyalty that Sea Harvest has,” says Jared Patel, marketing manager for Sea Harvest. “While Sea Harvest has been producing excellent products for many years, I believe that we have been recognised in this year’s awards because frozen fish is being accepted more readily into lower income groups and is seeing steady increases in African households, particularly within the Fish Fingers and Plain categories. This increase in penetration, combined with the brand loyalty afforded to the well established brands in the frozen fish category, means that Sea Harvest can now be recognised as an Icon Brand, based on the criteria set by Ask Afrika,” concluded Patel.

sea harvest

Media Publications:

Business Tech:
http://businesstech.co.za/news/general/132297/these-are-the-most-iconic-brands-in-south-africa/

The Media Online:
http://themediaonline.co.za/2016/08/tackling-waning-consumer-loyalty/

Low Velder:
http://lowvelder.co.za/349028/the-people-have-spoken-top-brands-in-sa/

Recent Press

Sea Harvest Corporation responds to MV Lepanto Report issued by The South African Maritime Authority (SAMSA) on the sinking of the MFV Lepanto
Another Successful Golf Day Hosted by the Sea Harvest Foundation Hosts to Benefit Local Communities – 23 October 2024
Sea Harvest Delivers a Robust Result, Despite a Challenging Environment
Sea Harvest Foundation Beneficiary Brings Home Olympic Medal Press Release
Sea Harvest Group Ltd. Successfully Concludes Another Major Transaction
Sea Harvest update following Minister Creecy’s visit with some of the affected families and some survivors of the MFV Lepanto
Sea Harvest provides an update following the sinking of the MFV Lepanto. Authorities Call Off Search for Missing Crewmen