Sea Harvest is proud to announce its recognition as the 2025 Advantage Group Awards #1 Supplier in the Frozen and Chilled category in South Africa. This was awarded at the prestigious annual Consumer Goods Council Summit held at Vodaworld, Johannesburg on the 8th of October 2025. This accolade is a testament to the company’s unwavering commitment to excellence, strategic collaboration, and trusted partnerships across the retail landscape.
The Advantage Group Awards are a globally respected benchmark for supplier-retailer relationships, celebrating organizations that lead in areas such as trust-building, supply chain execution, and digital leadership. Winners are selected based on direct feedback from business partners through the Advantage Report survey, a proprietary performance measurement tool used in over 40 markets worldwide. This year’s survey took the responses from over 700 retail buyers and execs, and from 32 different retail groups in South Africa. Sea Harvest were up against all brands operating in the frozen and chilled space in retail. The finalists in our category were McCain, Nature’s Garden, Clover, Froneri, RCL Foods and Sea Harvest.
Sea Harvest Group Marketing Manager, Jared Patel, says, “Being named the top supplier is a powerful endorsement from the retail partners Sea Harvest works with daily. It reflects how the company is perceived in terms of reliability, responsiveness, and value creation, and positions Sea Harvest as a best-in-class partner in the industry.”
A summary of the feedback from the retailers is as follows: “Sea Harvest operates with a strong trading mindset, which is a key factor behind their top performance ratings. Their success is driven by their ability to trade with agility and intensity.” Sea Harvest topped all four engagement drivers in the category – Partnership, Execution, Reputation and Vision.
Why This Matters:
- Industry Validation: This recognition affirms Sea Harvest’s leadership in the frozen and chilled food sector, reinforcing its reputation for quality, consistency, and innovation.
- Business Impact: According to Advantage Group, top-tier suppliers enjoy up to 27% higher revenue growth compared to their peers, highlighting the tangible value of strong partnerships.
- Team Recognition: The award celebrates the collective efforts of Sea Harvest’s teams from harvesting and processing to sales, marketing and logistics – who consistently deliver excellence across the value chain.
- Strategic Advantage: As the industry evolves, this award strengthens Sea Harvest’s positioning with retailers, opening doors to deeper collaboration and future growth.